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» AdROSA - Adaptive personalization of web advertising
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KDD
2009
ACM
167views Data Mining» more  KDD 2009»
14 years 7 months ago
Seven pitfalls to avoid when running controlled experiments on the web
Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
IJCAI
2003
13 years 7 months ago
A Semantic-Based User Privacy Protection Framework for Web Services
Abstract. Web service technology is an Internet-based distributed computing paradigm to address interoperability in heterogeneous distributed systems. In this paper, we present a p...
Arif Tumer, Asuman Dogac, Ismail Hakki Toroslu
PERCOM
2008
ACM
14 years 6 months ago
MAGIC Broker: A Middleware Toolkit for Interactive Public Displays
Large screen displays are being increasingly deployed in public areas for advertising, entertainment, and information display. Recently we have witnessed increasing interest in su...
Aiman Erbad, Michael Blackstock, Adrian Friday, Ro...
PET
2004
Springer
13 years 11 months ago
A Formal Privacy System and Its Application to Location Based Services
There are a variety of well-known models for access control developed for purposes like formally modeling the access rights on files, databases, and web resources. However, the ex...
Carl A. Gunter, Michael J. May, Stuart G. Stubbleb...
JUCS
2006
225views more  JUCS 2006»
13 years 6 months ago
Restricting the View and Connecting the Dots - Dangers of a Web Search Engine Monopoly
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...
Narayanan Kulathuramaiyer, Wolf-Tilo Balke