—The main approaches to high speed measurement in routers are traffic sampling, and sketching. However, it is not known which paradigm is inherently better at extracting informa...
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Directed model checking is a well-established technique to tackle the state explosion problem when the aim is to find error states in large systems. In this approach, the state spa...
Long-term search history contains rich information about a user's search preferences. In this paper, we study statistical language modeling based methods to mine contextual i...