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INFOCOM
2011
IEEE
14 years 8 months ago
Sampling vs sketching: An information theoretic comparison
—The main approaches to high speed measurement in routers are traffic sampling, and sketching. However, it is not known which paradigm is inherently better at extracting informa...
Paul Tune, Darryl Veitch
WWW
2008
ACM
16 years 5 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
WAIM
2009
Springer
15 years 11 months ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong
SAS
2009
Springer
212views Formal Methods» more  SAS 2009»
16 years 5 months ago
The Causal Graph Revisited for Directed Model Checking
Directed model checking is a well-established technique to tackle the state explosion problem when the aim is to find error states in large systems. In this approach, the state spa...
Martin Wehrle, Malte Helmert
KDD
2006
ACM
143views Data Mining» more  KDD 2006»
16 years 4 months ago
Mining long-term search history to improve search accuracy
Long-term search history contains rich information about a user's search preferences. In this paper, we study statistical language modeling based methods to mine contextual i...
Bin Tan, Xuehua Shen, ChengXiang Zhai