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» Advertising keyword generation using active learning
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WWW
2006
ACM
14 years 7 months ago
Finding advertising keywords on web pages
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho
WWW
2008
ACM
14 years 7 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar
MOBISYS
2011
ACM
12 years 9 months ago
Opportunistic alignment of advertisement delivery with cellular basestation overloads
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...
WWW
2008
ACM
14 years 7 months ago
First workshop on targeting and ranking for online advertising
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Ewa Dominowska, Vanja Josifovski
ICML
2003
IEEE
14 years 7 months ago
Text Classification Using Stochastic Keyword Generation
Cong Li, Ji-Rong Wen, Hang Li