A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...