Banner ads persist on the Internet in spite of evidence against their efficacy. Many ads include animation in an attempt to increase their attentional capture. An experiment was c...
Moira Burke, Nicholas Gorman, Erik Nilsen, Anthony...
The Internet has dramatically changed how people sell and buy goods. In recent years we have seen the emergence of electronic marketplaces that leverage information technology to ...
In this study 24 participants drove a simulator while listening to three types of messages in both synthesized speech and recorded human speech. The messages consisted of short na...
Jennifer Lai, Karen Cheng, Paul Green, Omer Tsimho...
Readers face many obstacles on today’s Web, including distracting content competing for the user’s attention and other factors interfering with comfortable reading. On todayâ€...
We present a study which investigated how and why users of Mozilla Firefox use multiple tabs and windows during web browsing. The detailed web browsing usage of 21 participants wa...