201 search results - page 3 / 41 » Agent-Mediated Internet Advertising |
107
click to vote
IMC
2010
ACM
14 years 9 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
108
click to vote
FIS
2009
14 years 9 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
ETT
2002
14 years 11 months ago
2002
Congestion in the Internet is a major cause of network performance degradation. The Generalized Window Advertising (GWA) scheme proposed in this paper is a new approach for enhanci...
196
click to vote
MKTSCI
2011
14 years 2 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
104
click to vote
WWW
2011
ACM
14 years 6 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...