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» Agent-Mediated Internet Advertising
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WWW
2008
ACM
16 years 11 days ago
First workshop on targeting and ranking for online advertising
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Ewa Dominowska, Vanja Josifovski
ICDE
2008
IEEE
124views Database» more  ICDE 2008»
16 years 1 months ago
Toward Expressive and Scalable Sponsored Search Auctions
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
David J. Martin, Johannes Gehrke, Joseph Y. Halper...
WWW
2009
ACM
16 years 11 days ago
Privacy preserving frequency capping in internet banner advertising
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
Ayman Farahat
JECR
2002
144views more  JECR 2002»
14 years 11 months ago
Net Generation Culture
This paper argues that the Internet is changing our culture and particularly that of the Net Generation - those who are growing up using the Internet. A review of the literature i...
Ruth M. Rettie
PE
2007
Springer
112views Optimization» more  PE 2007»
14 years 11 months ago
Design and analysis of adaptive strategies for locating internet-based servers in MANETs
A critical problem in providing Internet access to Mobile Ad Hoc Networks (MANETs) is how the mobile hosts can locate Internet-based servers efficiently in a dynamic, unstructure...
Hongbo Jiang, Shudong Jin