Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
David J. Martin, Johannes Gehrke, Joseph Y. Halper...
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
This paper argues that the Internet is changing our culture and particularly that of the Net Generation - those who are growing up using the Internet. A review of the literature i...
A critical problem in providing Internet access to Mobile Ad Hoc Networks (MANETs) is how the mobile hosts can locate Internet-based servers efficiently in a dynamic, unstructure...