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INTR
2006
55views more  INTR 2006»
14 years 11 months ago
Internet advertising strategy alignment
Purpose
Marie-Claude Boudreau, Richard T. Watson
WWW
2001
ACM
16 years 11 days ago
Segmentation of On-line Job Advertisements
Kwok-Wai Cheung, King-Wai Fung, Kwok Ching Tsui
WWW
2007
ACM
16 years 11 days ago
Detectives: detecting coalition hit inflation attacks in advertising networks streams
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi
ECIS
2000
15 years 1 months ago
A Multidimensional Approach to Product Advertisement in the Virtual Retail Environment
Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practi...
Katherine C. Pramataris, Dimitris A. Papakiriakopo...