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WEBI
2009
Springer
15 years 11 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
WSOM
2009
Springer
15 years 11 months ago
Analytic Comparison of Self-Organising Maps
Abstract. SOMs have proven to be a very powerful tool for data analysis. However, comparing multiple SOMs trained on the same data set using different parameters or initialisation...
Rudolf Mayer, Robert Neumayer, Doris Baum, Andreas...
ATAL
2009
Springer
15 years 11 months ago
Pragmatic-strategic reputation-based decisions in BDI agents
Computational trust and reputation models have been recognized as one of the key technologies required to design and implement agent systems. These models manage and aggregate the...
Isaac Pinyol, Jordi Sabater-Mir
CIKM
2009
Springer
15 years 11 months ago
A query model based on normalized log-likelihood
Leveraging information from relevance assessments has been proposed as an effective means for improving retrieval. We introduce a novel language modeling method which uses inform...
Edgar Meij, Wouter Weerkamp, Maarten de Rijke
CIKM
2009
Springer
15 years 11 months ago
(Not) yet another matcher
Discovering correspondences between schema elements is a crucial task for data integration. Most schema matching tools are semiautomatic, e.g. an expert must tune some parameters ...
Fabien Duchateau, Remi Coletta, Zohra Bellahsene, ...