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ALGORITHMICA
2011
14 years 1 months ago
Algorithms for Marketing-Mix Optimization
Algorithms for determining quality/cost/price tradeoffs in saturated markets are consid-3 ered. A product is modeled by d real-valued qualities whose sum determines the unit cost ...
Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid
ESWA
2007
119views more  ESWA 2007»
14 years 10 months ago
Marketing segmentation using support vector clustering
ct 9 Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effec10 tively with one basic marketing mix. Alt...
Jih-Jeng Huang, Gwo-Hshiung Tzeng, Chorng-Shyong O...