18 search results - page 2 / 4 » An Analysis of Search Engine Switching Behavior Using Click ... |
IUI
2010
ACM
14 years 3 months ago
2010
ACM
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...
DSS
2007
13 years 6 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
CIKM
2009
Springer
14 years 25 days ago
2009
Springer
Mining feedback information from user click-through data is an important issue for modern Web retrieval systems in terms of architecture analysis, performance evaluation and algor...
WWW
2008
ACM
14 years 7 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
WWW
2009
ACM
14 years 7 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...