Query recommendation has been recognized as an important mean to help users search and also improve the usability of search engines. Existing approaches mainly focus on helping us...
Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore th...
Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. ...
Combating Web spam has become one of the top challenges for Web search engines. State-of-the-art spam detection techniques are usually designed for specific known types of Web spa...
Yiqun Liu, Rongwei Cen, Min Zhang, Shaoping Ma, Li...
We report on a study that was undertaken to better identify users' goals behind web search queries by using click through data. Based on user logs which contain over 80 millio...
Purpose – The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google. Design/methodology/approach – The paper presents the r...