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» Analysis of traceback techniques
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WWW
2009
ACM
16 years 4 months ago
Efficient overlap and content reuse detection in blogs and online news articles
The use of blogs to track and comment on real world (political, news, entertainment) events is growing. Similarly, as more individuals start relying on the Web as their primary in...
Jong Wook Kim, Jun'ichi Tatemura, K. Selçuk...
WWW
2009
ACM
16 years 4 months ago
Characterizing insecure javascript practices on the web
JavaScript is an interpreted programming language most often used for enhancing webpage interactivity and functionality. It has powerful capabilities to interact with webpage docu...
Chuan Yue, Haining Wang
WWW
2009
ACM
16 years 4 months ago
Exploiting web search engines to search structured databases
Web search engines often federate many user queries to relevant structured databases. For example, a product related query might be federated to a product database containing thei...
Arnd Christian König, Dong Xin, Kaushik Chakr...
WWW
2009
ACM
16 years 4 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2009
ACM
16 years 4 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
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