In recent years, social networking sites (SNSs) gained high popularity among Internet users as they combine the best of both worlds: befriending people outside real life situation...
Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent eff...
Privacy is a concept which received relatively little attention during the rapid growth and spread of information technology through the 1980’s and 1990’s. Design to make info...
Carolyn Brodie, Clare-Marie Karat, John Karat, Jin...
Most successful online marketplaces today are owned and operated by firms that are themselves traders in the marketplace. This raises significant concerns about the fairness of th...
Abstract The protection of customer privacy is a fundamental issue in today's corporate marketing strategies. Not surprisingly, many research efforts have proposed new privacy...