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WWW
2009
ACM
15 years 11 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
15 years 11 months ago
Answering approximate queries over autonomous web databases
To deal with the problem of empty or too little answers returned from a Web database in response to a user query, this paper proposes a novel approach to provide relevant and rank...
Xiangfu Meng, Z. M. Ma, Li Yan
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WWW
2008
ACM
15 years 11 months ago
Analysis of geographic queries in a search engine log
Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms...
Qingqing Gan, Josh Attenberg, Alexander Markowetz,...
WWW
2008
ACM
15 years 11 months ago
Tagpedia: a Semantic Reference to Describe and Search for Web Resources
Nowadays the Web represents a growing collection of an enormous amount of contents where the need for better ways to find and organize the available data is becoming a fundamental...
Francesco Ronzano, Andrea Marchetti, Maurizio Tesc...
WWW
2008
ACM
15 years 11 months ago
Learning multiple graphs for document recommendations
The Web offers rich relational data with different semantics. In this paper, we address the problem of document recommendation in a digital library, where the documents in questio...
Ding Zhou, Shenghuo Zhu, Kai Yu, Xiaodan Song, Bel...