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» Blogger-centric contextual advertising
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ICDE
2009
IEEE
251views Database» more  ICDE 2009»
16 years 1 months ago
Contextual Ranking of Keywords Using Click Data
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
Utku Irmak, Vadim von Brzeski, Reiner Kraft
AAAI
2007
15 years 2 months ago
Modeling Contextual Factors of Click Rates
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
FINTAL
2006
15 years 3 months ago
Language Model Mixtures for Contextual Ad Placement in Personal Blogs
Abstract. We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the...
Gilad Mishne, Maarten de Rijke
EPIA
2009
Springer
15 years 6 months ago
Classifying Documents According to Locational Relevance
This paper presents an approach for categorizing documents according to their implicit locational relevance. We report a thorough evaluation of several classifiers designed for th...
Ivo Anastácio, Bruno Martins, Pável ...
ICMCS
2009
IEEE
147views Multimedia» more  ICMCS 2009»
14 years 9 months ago
Knowledge discovery over community-sharing media: From signal to intelligence
The explosive growth of photos/videos and the advent of mediasharing services have drastically increased the volume of usercontributed multimedia resources, which bring profound s...
Winston H. Hsu, Tao Mei, Rong Yan