7 search results - page 2 / 2 » Budget Optimization in Search-Based Advertising Auctions |
WWW
2008
ACM
15 years 10 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...