We describe an efficient framework for Web personalization based on sequential and non-sequential pattern discovery from usage data. Our experimental results performed on real us...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
- Websites are used to establish the company’s policy and image, to promote and sell goods or support services and to provide customer support and to facilitate the communication...
: Knowledge about market developments and competitor activities on the market becomes more and more a critical success factor for enterprises. The World Wide Web provides public do...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...