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SIGKDD
2002
232views more  SIGKDD 2002»
14 years 11 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
ENGL
2006
84views more  ENGL 2006»
14 years 11 months ago
A framework for neural network to make business forecasting with hybrid VAR and GA components
Applying Vector Autoregression (VAR) and genetic algorithm (GA) in hybrid systems with neural network can improve the NN's prediction capability. Two case studies have been ca...
Sio Iong Ao
JCIT
2007
158views more  JCIT 2007»
14 years 11 months ago
A Guidance Process for the Selection of Business Process Modelling Techniques for the Revised Business Process Reengineering
Business Process Reengineering is a reverse design process that allows for radical improvement in quality, service, cycle times, productivity and cost for a specific market or cus...
Leila Jamel Menzli, Sonia Ayachi Ghannouchi, Henda...
GECON
2009
Springer
144views Business» more  GECON 2009»
15 years 4 months ago
A Framework for Analyzing the Economics of a Market for Grid Services
This paper provides a single broad model for the analysis of a range of issues underlying a market for Grid services. The demand and the supply sides of such a market are being tre...
Robin Mason, Costas Courcoubetis, Natalia Miliou
WECWIS
2007
IEEE
94views ECommerce» more  WECWIS 2007»
15 years 6 months ago
Modeling Business Entity State Centric Choreographies
In a B2B environment business partners interact with each other by exchanging electronic business documents. The agreements and commitments between the partner require a certain o...
Christian Huemer, Marco Zapletal, Philipp Liegl, R...