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64
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HICSS
2008
IEEE
165views Biometrics» more  HICSS 2008»
15 years 4 months ago
CRM and Customer Portfolio Management for E-Tailers
“Don’t put all your eggs in one basket” is common wisdom with respect to financial portfolio theory. The configuration of customer portfolios with regard to appropriate risk...
Dennis Kundisch, Stefan Sackmann, Markus Ruch
65
Voted
EMISA
2005
Springer
15 years 3 months ago
Unbundling and Deploying CRM Applications as e-Services
: The development of Customer Relationship Management (CRM) capabilities by incrementally sourcing and combining “best of breed” services from different providers is a key leve...
Pedro R. Falcone Sampaio, Yong He