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» CT-Rank: A Time-aware Ranking Algorithm for Web Search
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WWW
2007
ACM
15 years 10 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
CIKM
2005
Springer
15 years 3 months ago
Concept-based interactive query expansion
Despite the recent advances in search quality, the fast increase in the size of the Web collection has introduced new challenges for Web ranking algorithms. In fact, there are sti...
Bruno M. Fonseca, Paulo Braz Golgher, Bruno P&ocir...
CIKM
2009
Springer
15 years 4 months ago
Vetting the links of the web
Many web links mislead human surfers and automated crawlers because they point to changed content, out-of-date information, or invalid URLs. It is a particular problem for large, ...
Na Dai, Brian D. Davison
WWW
2010
ACM
15 years 2 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
WWW
2003
ACM
15 years 10 months ago
Adaptive on-line page importance computation
The computation of page importance in a huge dynamic graph has recently attracted a lot of attention because of the web. Page importance, or page rank is defined as the fixpoint o...
Serge Abiteboul, Mihai Preda, Gregory Cobena