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WWW
2008
ACM
15 years 10 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2007
ACM
15 years 10 months ago
Turning portlets into services: the consumer profile
Portlets strive to play at the front end the same role that Web services currently enjoy at the back end, namely, enablers of application assembly through reusable services. Howev...
Oscar Díaz, Salvador Trujillo, Sandy P&eacu...
WWW
2007
ACM
15 years 10 months ago
Information flow modeling based on diffusion rate for prediction and ranking
Information flows in a network where individuals influence each other. The diffusion rate captures how efficiently the information can diffuse among the users in the network. We p...
Xiaodan Song, Yun Chi, Koji Hino, Belle L. Tseng
WWW
2007
ACM
15 years 10 months ago
GigaHash: scalable minimal perfect hashing for billions of urls
A minimal perfect function maps a static set of keys on to the range of integers {0,1,2, ... , - 1}. We present a scalable high performance algorithm based on random graphs for ...
Kumar Chellapilla, Anton Mityagin, Denis Xavier Ch...
WWW
2007
ACM
15 years 10 months ago
Expertise networks in online communities: structure and algorithms
Web-based communities have become important places for people to seek and share expertise. We find that networks in these communities typically differ in their topology from other...
Jun Zhang, Mark S. Ackerman, Lada A. Adamic