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139
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WWW
2009
ACM
16 years 4 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
121
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WWW
2008
ACM
16 years 4 months ago
2008
ACM
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
133
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WWW
2008
ACM
16 years 4 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
146
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WWW
2006
ACM
16 years 4 months ago
2006
ACM
XML is fast becoming the standard format to store, exchange and publish over the web, and is getting embedded in applications. Two challenges in handling XML are its size (the XML...
127
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WWW
2006
ACM
16 years 4 months ago
2006
ACM
Through a variety of means, including a range of browser cache methods and inspecting the color of a visited hyperlink, client-side browser state can be exploited to track users a...