Large numbers of college students have become avid Facebook users in a short period of time. In this paper, we explore whether these students are using Facebook to find new people...
The asymmetry of activity in virtual communities is of great interest. While participation in the activities of virtual communities is crucial for a community's survival and ...
In this paper we describe the development of a platform that enables us to systematically study online social networks alongside their real-world counterparts. Our system, entitle...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Recent years have witnessed the dramatic popularity of online social networking services, in which millions of members publicly articulate mutual "friendship" relations....