In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Researchers have developed many models to predict and understand human performance in text entry. Most of the models are specific to a technology or fail to account for human fact...
Television broadcasters are beginning to combine social micro-blogging systems such as Twitter with television to create social video experiences around events. We looked at one s...
Several scientific projects use BOINC (Berkeley Open Infrastructure for Network Computing) to perform largescale simulations using volunteers’ computers (workers) across the Int...
Trilce Estrada, David A. Flores, Michela Taufer, P...
In this paper, we present an AUC (i.e., the Area Under the Curve of Receiver Operating Characteristics (ROC)) maximization based learning algorithm to design the classifier for ma...