Controlled experiments, also called randomized experiments and A/B tests, have had a profound influence on multiple fields, including medicine, agriculture, manufacturing, and adv...
Thomas Crook, Brian Frasca, Ron Kohavi, Roger Long...
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
On script-generated web sites, many documents share common HTML tree structure, allowing wrappers to effectively extract information of interest. Of course, the scripts and thus ...
Peer-to-peer (P2P) networks have received great attention for sharing and searching information in large user communities. The open and anonymous nature of P2P networks is one of ...
Josiane Xavier Parreira, Debora Donato, Carlos Cas...
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...