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WWW
2008
ACM
15 years 10 months ago
Online learning from click data for sponsored search
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Massimiliano Ciaramita, Vanessa Murdock, Vassilis ...
WWW
2007
ACM
15 years 10 months ago
Demographic prediction based on user's browsing behavior
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...
Jian Hu, Hua-Jun Zeng, Hua Li, Cheng Niu, Zheng Ch...
ACML
2009
Springer
15 years 4 months ago
Context-Aware Online Commercial Intention Detection
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...
Derek Hao Hu, Dou Shen, Jian-Tao Sun, Qiang Yang, ...
DEXA
2009
Springer
166views Database» more  DEXA 2009»
15 years 4 months ago
Tags4Tags: Using Tagging to Consolidate Tags
Tagging has become increasingly popular and useful across various social networks and applications. It allows users to classify and organize resources for improving the retrieval p...
Leyla Jael García-Castro, Martin Hepp, Alex...
DGO
2003
128views Education» more  DGO 2003»
14 years 11 months ago
A Study on Automatic Ontology Mapping of Categorical Information
Semantic heterogeneity of information is a major barrier of information and system interoperability. Defining ontology of data and mapping ontologies among heterogeneous informati...
Naijun Zhou