Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
"One Click Fraud" is an online confidence scam that has been plaguing an increasing number of Japanese Internet users, in spite of new laws and the mobilization of polic...
Nicolas Christin, Sally S. Yanagihara, Keisuke Kam...
—Mechanisms for data access and payment are central to the success of content delivery systems. However, not much attention has been paid to the issues of dishonest intermediarie...
Saugat Majumdar, Dhananjay Kulkarni, Chinya V. Rav...
We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure....