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WWW
2009
ACM
16 years 16 days ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2009
ACM
16 years 16 days ago
A class-feature-centroid classifier for text categorization
Automated text categorization is an important technique for many web applications, such as document indexing, document filtering, and cataloging web resources. Many different appr...
Hu Guan, Jingyu Zhou, Minyi Guo
WWW
2009
ACM
16 years 16 days ago
Releasing search queries and clicks privately
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
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WWW
2008
ACM
16 years 16 days ago
Tagpedia: a Semantic Reference to Describe and Search for Web Resources
Nowadays the Web represents a growing collection of an enormous amount of contents where the need for better ways to find and organize the available data is becoming a fundamental...
Francesco Ronzano, Andrea Marchetti, Maurizio Tesc...
WWW
2008
ACM
16 years 16 days ago
A comparative analysis of web and peer-to-peer traffic
Peer-to-Peer (P2P) applications continue to grow in popularity, and have reportedly overtaken Web applications as the single largest contributor to Internet traffic. Using traces ...
Naimul Basher, Aniket Mahanti, Anirban Mahanti, Ca...