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WWW
2009
ACM
15 years 10 months ago
2009
ACM
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
Geographic information has spawned many novel Web applications where global positioning system (GPS) plays important roles in bridging the applications and end users. Learning kno...
WWW
2007
ACM
15 years 10 months ago
2007
ACM
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...