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» Compensation Models for Interactive Advertising
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JUCS
2008
130views more  JUCS 2008»
13 years 7 months ago
Compensation Models for Interactive Advertising
: Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answ...
Astrid Dickinger, Steffen Zorn
WWW
2008
ACM
14 years 8 months ago
First workshop on targeting and ranking for online advertising
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Ewa Dominowska, Vanja Josifovski
GI
2009
Springer
13 years 5 months ago
Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Michael May, Christine Körner, Dirk Hecker, M...
BMCBI
2008
118views more  BMCBI 2008»
13 years 7 months ago
Inferring transcriptional compensation interactions in yeast via stepwise structure equation modeling
Background: With the abundant information produced by microarray technology, various approaches have been proposed to infer transcriptional regulatory networks. However, few appro...
Grace S. Shieh, Chung-Ming Chen, Ching-Yun Yu, Jui...
WEBI
2009
Springer
14 years 1 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...