83 search results - page 1 / 17 » Compensation Models for Interactive Advertising |
JUCS
2008
13 years 10 months ago
2008
: Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answ...
WWW
2008
ACM
14 years 11 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
GI
2009
Springer
13 years 8 months ago
2009
Springer
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
BMCBI
2008
13 years 10 months ago
2008
Background: With the abundant information produced by microarray technology, various approaches have been proposed to infer transcriptional regulatory networks. However, few appro...
WEBI
2009
Springer
14 years 5 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...