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WWW
2009
ACM
16 years 16 days ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2008
ACM
16 years 16 days ago
Setting Access Permission through Transitive Relationship in Web-based Social Networks
The rising popularity of Web 2.0, such as blogs, forums, online calendars/diaries, etc., makes users more interested in keeping their data on the Web. Sharing of such data could m...
Dan Hong, Vincent Y. Shen
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WWW
2008
ACM
16 years 16 days ago
Tagpedia: a Semantic Reference to Describe and Search for Web Resources
Nowadays the Web represents a growing collection of an enormous amount of contents where the need for better ways to find and organize the available data is becoming a fundamental...
Francesco Ronzano, Andrea Marchetti, Maurizio Tesc...
WWW
2007
ACM
16 years 16 days ago
Globetp: template-based database replication for scalable web applications
Generic database replication algorithms do not scale linearly in throughput as all update, deletion and insertion (UDI) queries must be applied to every database replica. The thro...
Tobias Groothuyse, Swaminathan Sivasubramanian, Gu...
WWW
2006
ACM
16 years 16 days ago
Constructing virtual documents for ontology matching
On the investigation of linguistic techniques used in ontology matching, we propose a new idea of virtual documents to pursue a cost-effective approach to linguistic matching in t...
Yuzhong Qu, Wei Hu, Gong Cheng