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128
Voted
WWW
2009
ACM
16 years 3 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
125
Voted
WWW
2008
ACM
16 years 3 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
113
Voted
KDD
2002
ACM
16 years 3 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
92
Voted
ATAL
2009
Springer
15 years 9 months ago
2009
Springer
We study combinatorial prediction markets where agents bet on the sum of values at any tree node in a hierarchy of events, for example the sum of page views among all the children...
100
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SIGECOM
2006
ACM
15 years 8 months ago
2006
ACM
Bidders on eBay have no dominant bidding strategy when faced with multiple auctions each offering an item of interest. As seen through an analysis of 1,956 auctions on eBay for a...