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2009
ACM
16 years 2 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
106
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2008
ACM
16 years 2 months ago
2008
ACM
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
121
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2008
ACM
16 years 2 months ago
2008
ACM
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
116
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2008
ACM
16 years 2 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
105
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WWW
2008
ACM
16 years 2 months ago
2008
ACM
Publishing personal content on the web is gaining increased popularity with dramatic growth in social networking websites, and availability of cheap personal domain names and host...