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WWW
2009
ACM
16 years 4 months ago
Social search in "Small-World" experiments
The "algorithmic small-world hypothesis" states that not only are pairs of individuals in a large social network connected by short paths, but that ordinary individuals ...
Sharad Goel, Roby Muhamad, Duncan J. Watts
WWW
2009
ACM
16 years 4 months ago
Evaluating similarity measures for emergent semantics of social tagging
Social bookmarking systems and their emergent information structures, known as folksonomies, are increasingly important data sources for Semantic Web applications. A key question ...
Benjamin Markines, Ciro Cattuto, Filippo Menczer, ...
131
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WWW
2009
ACM
16 years 4 months ago
A measurement-driven analysis of information propagation in the flickr social network
Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...
Meeyoung Cha, Alan Mislove, P. Krishna Gummadi
WWW
2009
ACM
16 years 4 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
145
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WWW
2009
ACM
16 years 4 months ago
A class-feature-centroid classifier for text categorization
Automated text categorization is an important technique for many web applications, such as document indexing, document filtering, and cataloging web resources. Many different appr...
Hu Guan, Jingyu Zhou, Minyi Guo
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