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WWW
2007
ACM
16 years 2 months ago
Improving the Performance of Online Auctions Through Server-side Activity-based Caching
Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
Daniel A. Menascé, Vasudeva Akula
WWW
2007
ACM
16 years 2 months ago
Dynamics of bid optimization in online advertisement auctions
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
Christian Borgs, Jennifer T. Chayes, Nicole Immorl...
WWW
2010
ACM
15 years 8 months ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
AMMA
2009
Springer
15 years 8 months ago
Auctions with Dynamic Populations: Efficiency and Revenue Maximization
ABSTRACT: We examine an environment where goods and privately informed buyers arrive stochastically to a market. A seller in this setting faces a sequential allocation problem with...
Maher Said
103
Voted
WWW
2009
ACM
16 years 2 months ago
Competitive analysis from click-through log
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...