Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
Christian Borgs, Jennifer T. Chayes, Nicole Immorl...
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
ABSTRACT: We examine an environment where goods and privately informed buyers arrive stochastically to a market. A seller in this setting faces a sequential allocation problem with...
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...