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» Contextual Ranking of Keywords Using Click Data
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SIGIR
2009
ACM
15 years 4 months ago
Global ranking by exploiting user clicks
It is now widely recognized that user interactions with search results can provide substantial relevance information on the documents displayed in the search results. In this pape...
Shihao Ji, Ke Zhou, Ciya Liao, Zhaohui Zheng, Gui-...
RIAO
2007
14 years 11 months ago
Contextual Search Using Ontology-Based User Profiles
Search engines, generally, return results without any regard for the concepts in which the user is interested. In this paper, we present our approach to personalizing search engin...
Vishnu Challam, Susan Gauch, Aravind Chandramouli
WSDM
2010
ACM
242views Data Mining» more  WSDM 2010»
15 years 7 months ago
Improving Ad Relevance in Sponsored Search
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, H...
CIKM
2008
Springer
14 years 11 months ago
Searching the wikipedia with contextual information
We propose a framework for searching the Wikipedia with contextual information. Our framework extends the typical keyword search, by considering queries of the type q, p , where q...
Antti Ukkonen, Carlos Castillo, Debora Donato, Ari...
WWW
2008
ACM
15 years 10 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar