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SIGIR
2005
ACM
15 years 3 months ago
Impedance coupling in content-targeted advertising
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz...
WPES
2005
ACM
15 years 3 months ago
The privacy cost of the second-chance offer
This paper examines a generalization of a two-stage game common on eBay: an ascending-price auction followed by price discrimination (the second chance offer). High bids in the a...
Sumit Joshi, Yu-An Sun, Poorvi L. Vora
AADEBUG
2005
Springer
15 years 3 months ago
Code coverage testing using hardware performance monitoring support
Code coverage analysis, the process of finding code exercised by a particular set of test inputs, is an important component of software development and verification. Most tradit...
Alex Shye, Matthew Iyer, Vijay Janapa Reddi, Danie...
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ATAL
2005
Springer
15 years 3 months ago
Sequential auctions for objects with common and private values
Sequential auctions are an important mechanism for buying/selling multiple objects. Existing work has studied sequential auctions for objects that are exclusively either common va...
S. Shaheen Fatima, Michael Wooldridge, Nicholas R....
ATAL
2005
Springer
15 years 3 months ago
A logic for strategic reasoning
Rational strategic reasoning is the process whereby an agent reasons about the best strategy to adopt in a given multi-agent scenario, taking into account the likely behaviour of ...
Wiebe van der Hoek, Wojciech Jamroga, Michael Wool...