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WWW
2009
ACM
15 years 11 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WWW
2008
ACM
15 years 11 months ago
2008
ACM
Nowadays the Web represents a growing collection of an enormous amount of contents where the need for better ways to find and organize the available data is becoming a fundamental...
WWW
2008
ACM
15 years 11 months ago
2008
ACM
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
WWW
2008
ACM
15 years 11 months ago
2008
ACM
Learning to rank is a new statistical learning technology on creating a ranking model for sorting objects. The technology has been successfully applied to web search, and is becom...
WWW
2008
ACM
15 years 11 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...