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ACMACE
2011
ACM
14 years 1 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
ICCD
2000
IEEE
159views Hardware» more  ICCD 2000»
15 years 6 months ago
Evaluating Signal Processing and Multimedia Applications on SIMD, VLIW and Superscalar Architectures
This paper aims to provide a quantitative understanding of the performance of DSP and multimedia applications on very long instruction word (VLIW), single instruction multiple dat...
Deependra Talla, Lizy Kurian John, Viktor S. Lapin...
DAC
2005
ACM
15 years 3 months ago
Differentiate and deliver: leveraging your partners
For the past 25 years, the EDA industry has played a major role in the growth of the semiconductor industry, providing tools and services that have helped companies develop electr...
Jay Vleeschhouwer, Warren East, Michael J. Fister,...
ICSM
1999
IEEE
15 years 6 months ago
A Two-Phase Process for Software Architecture Improvement
Software architecture is important for large systems in which it is the main means for, among other things, controlling complexity. Current ideas on software architectures were no...
René L. Krikhaar, André Postma, M. P...
ECSA
2011
Springer
14 years 1 months ago
Delta-oriented architectural variability using MontiCore
Modeling of software architectures is a fundamental part of software development processes. Reuse of software components and early analysis of software topologies allow the reduct...
Arne Haber, Thomas Kutz, Holger Rendel, Bernhard R...