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» Data Management and Mining in Internet Ad Systems
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ICEIS
2000
IEEE
15 years 2 months ago
A Holistic Information Systems Strategy for Organisational Management-HISSOM
Alignment of organisational strategy with Information Systems Strategy (ISS) has become critical as adoption of Information Systems (IS) over the last 50 years has escalated. IS c...
David Lanc, Lachlan M. MacKinnon
CIKM
2009
Springer
15 years 2 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
SIGCOMM
2012
ACM
13 years 23 days ago
Measuring and fingerprinting click-spam in ad networks
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...
Vacha Dave, Saikat Guha, Yin Zhang
OTM
2005
Springer
15 years 3 months ago
GeRoMe: A Generic Role Based Metamodel for Model Management
Abstract. The goal of Model Management is the development of new technologies and mechanisms to support the integration, evolution and matching of models. Such tasks are to be perf...
David Kensche, Christoph Quix, Mohamed Amine Chatt...
CHI
2008
ACM
15 years 10 months ago
It's Mine, Don't Touch!: interactions at a large multi-touch display in a city centre
We present data from detailed observations of CityWall, a large multi-touch display installed in a central location in Helsinki, Finland. During eight days of installation, 1199 p...
Peter Peltonen, Esko Kurvinen, Antti Salovaara, Gi...