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SDM
2004
SIAM
165views Data Mining» more  SDM 2004»
14 years 11 months ago
Visualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Ron Kohavi, Rajesh Parekh
80
Voted
SAC
2006
ACM
15 years 3 months ago
Semantic analysis of web site audience
With the emergence of the World Wide Web, analyzing and improving Web communication has become essential to adapt the Web content to the visitors’ expectations. Web communicatio...
Jean-Pierre Norguet, Esteban Zimányi, Ralf ...
WIDM
2006
ACM
15 years 3 months ago
Coarse-grained classification of web sites by their structural properties
In this paper, we identify and analyze structural properties which reflect the functionality of a Web site. These structural properties consider the size, the organization, the co...
Christoph Lindemann, Lars Littig
KDD
2012
ACM
179views Data Mining» more  KDD 2012»
13 years 2 days ago
Transparent user models for personalization
Personalization is a ubiquitous phenomenon in our daily online experience. While such technology is critical for helping us combat the overload of information we face, in many cas...
Khalid El-Arini, Ulrich Paquet, Ralf Herbrich, Jur...
EDBT
2011
ACM
225views Database» more  EDBT 2011»
14 years 1 months ago
SeMiTri: a framework for semantic annotation of heterogeneous trajectories
GPS devices allow recording the movement track of the moving object they are attached to. This data typically consists of a stream of spatio-temporal (x,y,t) points. For applicati...
Zhixian Yan, Dipanjan Chakraborty, Christine Paren...