Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
With the emergence of the World Wide Web, analyzing and improving Web communication has become essential to adapt the Web content to the visitors’ expectations. Web communicatio...
In this paper, we identify and analyze structural properties which reflect the functionality of a Web site. These structural properties consider the size, the organization, the co...
Personalization is a ubiquitous phenomenon in our daily online experience. While such technology is critical for helping us combat the overload of information we face, in many cas...
GPS devices allow recording the movement track of the moving object they are attached to. This data typically consists of a stream of spatio-temporal (x,y,t) points. For applicati...