This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Mobile computing adds a mostly unexplored dimension to data mining: user's position is a relevant piece of information, and recommendation systems, selecting and ranking link...
The amount of text data on the Internet is growing at a very fast rate. Online text repositories for news agencies, digital libraries and other organizations currently store gigaan...
Collaborative filtering aims at learning predictive models of user preferences, interests or behavior from community data, i.e. a database of available user preferences. In this ...
The automatic identification of a user's task has the potential to improve information filtering systems that rely on implicit measures of interest and whose effectiveness ma...