Web object is defined to represent any meaningful object embedded in web pages (e.g. images, music) or pointed to by hyperlinks (e.g. downloadable files). Users usually search for...
This paper describes a prototype that predicts the shopping lists for customers in a retail store. The shopping list prediction is one aspect of a larger system we have developed ...
Chad M. Cumby, Andrew E. Fano, Rayid Ghani, Marko ...
Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and mor...
The microeconomic framework for data mining [7] assumes that an enterprise chooses a decision maximizing the overall utility over all customers where the contribution of a custome...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...