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109
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SIGKDD
2002
14 years 11 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
104
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WWW
2008
ACM
16 years 16 days ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
114
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CORR
2011
Springer
14 years 6 months ago
2011
Springer
Cloud computing is a paradigm that has the potential to transform and revolutionalize the next generation IT industry by making software available to end-users as a service. A clo...
WWW
2008
ACM
16 years 16 days ago
2008
ACM
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
124
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ICDCN
2012
Springer
13 years 7 months ago
2012
Springer
Cloud computing is a paradigm that has the potential to transform and revolutionalize the next generation IT industry by making software available to end-users as a service. A clou...