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» Demographic prediction based on user's browsing behavior
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INFOCOM
2010
IEEE
14 years 8 months ago
ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Gabriel Maciá-Fernández, Yong Wang, ...
ICWSM
2010
14 years 11 months ago
ePluribus: Ethnicity on Social Networks
We propose an approach to determine the ethnic breakdown of a population based solely on people's names and data provided by the U.S. Census Bureau. We demonstrate that our a...
Jonathan Chang, Itamar Rosenn, Lars Backstrom, Cam...
SEDE
2007
14 years 11 months ago
Self-organizing map based web pages clustering using web logs
A Web-based business always wants to have the ability to track users’ browsing behavior history. This ability can be achieved by using Web log mining technologies. In this paper...
Dehu Qi, Chung-Chih Li
WWW
2007
ACM
15 years 10 months ago
Behavior based web page evaluation
This paper describes our efforts to investigate factors in user's browsing behavior to automatically evaluate web pages that the user shows interest in. To evaluate web pages...
Ganesan Velayathan, Seiji Yamada
AAAI
2008
14 years 12 months ago
A User-Oriented Webpage Ranking Algorithm Based on User Attention Time
We propose a new webpage ranking algorithm which is personalized. Our idea is to rely on the attention time spent on a document by the user as the essential clue for producing the...
Songhua Xu, Yi Zhu, Hao Jiang, Francis C. M. Lau