17 search results - page 2 / 4 » Deriving Concept-Based User Profiles from Search Engine Logs |
124
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DEXAW
2009
IEEE
15 years 8 months ago
2009
IEEE
Abstract—Search context is a crucial factor that helps to understand a user’s information need in ad-hoc Web page retrieval. A query log of a search engine contains rich inform...
117
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WSDM
2010
ACM
15 years 11 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
146
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DAGSTUHL
2007
15 years 3 months ago
2007
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
149
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HICSS
2003
IEEE
15 years 7 months ago
2003
IEEE
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
141
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IPM
2008
15 years 1 months ago
2008
In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, na...