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IFIPTM
2010
117views Management» more  IFIPTM 2010»
14 years 8 months ago
Leveraging a Social Network of Trust for Promoting Honesty in E-Marketplaces
Abstract. In this paper, we examine a trust-based framework for promoting honesty in e-marketplaces that relies on buyers forming social networks to share reputation ratings of sel...
Jie Zhang, Robin Cohen, Kate Larson
80
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AAAI
2007
14 years 11 months ago
Design of a Mechanism for Promoting Honesty in E-Marketplaces
In this paper, we explore the use of the web as an environment for electronic commerce. In particular, we develop a novel mechanism that creates incentives for honesty in electron...
Jie Zhang, Robin Cohen