The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) h...
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
Previous work on mining transactional database has focused primarily on mining frequent itemsets, association rules, and sequential patterns. However, interesting relationships be...
The management of one-to-one business interaction is challenged by the latency in the acquisition of information about the individual customer's preferences. Although sharing ...
Barbara Negro, Angelo Difino, Fabio Bellifemine, G...
Heterogeneous subscriber base with wide range of wireless services makes the wireless service market more challenging for a service provider (SP). This challenge is related to the ...