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142
Voted
WWW
2009
ACM
16 years 4 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
162
Voted
WWW
2008
ACM
16 years 4 months ago
Restful web services vs. "big"' web services: making the right architectural decision
Recent technology trends in the Web Services (WS) domain indicate that a solution eliminating the presumed complexity of the WS-* standards may be in sight: advocates of REpresent...
Cesare Pautasso, Olaf Zimmermann, Frank Leymann
121
Voted
WWW
2008
ACM
16 years 4 months ago
Keysurf: a character controlled browser for people with physical disabilities
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
Leo Spalteholz, Kin Fun Li, Nigel Livingston, Foad...
143
Voted
WWW
2008
ACM
16 years 4 months ago
Exploring social annotations for information retrieval
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
Ding Zhou, Jiang Bian, Shuyi Zheng, Hongyuan Zha, ...
134
Voted
WWW
2008
ACM
16 years 4 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
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