This paper proposes a three-stage analysis of web navigation that yields search results being relevant to the user’s interests and preferences. The approach is inspired by ant fo...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
The aether soon will be pervaded with a high density of digital services for usage on mobile phones. Personalization plays a crucial role for the success and acceptance of such sy...
: In the situation of information overload we are experiencing today, conventional web search systems taking a one-size-fits-all approach are often not capable of effectively satis...
Several recent studies have found only a weak relationship between the performance of a retrieval system and the "success" achievable by human searchers. We hypothesize ...